Enovation Consulting will again support in implementing ESG practices for season finale

The Italian Tennis and Padel Federation (FITP) and Enovation Consulting have renewed their collaboration for the 2025 edition of the Nitto ATP Finals. Following the results achieved in 2024, the partnership continues with a renewed focus on measuring and reducing environmental impact, consolidating and expanding the ESG (Environmental, Social, and Governance) action plan, and supporting the achievement of ISO 20121 certification for sustainable event management.

This agreement reflects a multi-year sustainability programme grounded in robust ESG framework aligned with international best practices. The goal is to further strengthen the event’s commitment to responsibility, enhance its environmental and social dimension, and raise awareness among stakeholders, including partners and fans.

The Nitto ATP Finals – hosted in Turin since 2021 – is one of the most eagerly anticipated events in men’s professional tennis. It brings together the eight best singles players and eight best doubles pairings of the season, all competing for the year’s final trophy. The event also plays a key role in the ATP Serves sustainability strategy, setting an example for how tennis can advance ESG principles.

Enovation Consulting will continue to support FITP in both consolidating and implementing the ESG framework, as well as in measuring the event carbon footprint and communicating and reporting the Finals' sustainability initiatives. The agency will also assist in evolving operational practices to guide the event to achieve the ISO 20121 standards.

As in 2024, Enovation Consulting will support FITP both in consolidating and implementing the ESG framework, and in the strategic communication of the Finals’ sustainability initiatives, while also providing support for the maintenance and evolution of organizational practices in line with ISO 20121 standards. The Anglo-Italian agency – a global leader in sustainability in sport – was jointly selected by FITP and ATP Tour for its international expertise in ESG strategy development, carbon and social impact measurement, and robust ESG reporting. Its portfolio includes clients such as Formula 1 teams, the World Rally Championship (WRC), Silverstone Circuit, football’s Coppa Italia final, and Sail GP Team Germany. In 2025, the company received the prestigious King's Award for Enterprise.

Marco Martinasso, FITP General Manager, said: “For us, sustainability is a strategic lever and a driver of innovation. It has been a priority since the first edition of the Nitto ATP Finals, and since 2024 it has evolved into an increasingly structured and integrated approach, one that will continue to grow this year and beyond. We aim to demonstrate how a major sporting event can become a benchmark for responsible practices, generating lasting value for the tennis industry and the wider community. Our commitment is to turn ESG principles into concrete actions, with increasingly ambitious goals. Collaboration with industry experts such as Enovation Consulting is essential to accelerating meaningful and lasting change."

Cristiana Pace, CEO and founder of Enovation Consulting Ltd, said: "We are delighted to continue our collaboration with FITP on such a prestigious event as the Nitto ATP Finals. The introduction of an ESG framework and the establishment of a baseline in 2024 marked a strategic step toward more responsible and conscious management of sporting events. Building on this foundation in 2025 will enable tennis to encourage responsible and sustainable business practices and foster a culture of sustainability among all stakeholders."