ATP have teamed up with AXS to offer a place for customers to resell their tickets in a safe and fair environment.
AXS Official Resale is a new platform that incorporates state-of-the-art ticketing technology. AXS Official Resale will provide tennis fans with the option to resell tickets at face value with a cap of no more than 10% above the price paid. The ticketing solution allows fans to buy and then resell through the same platform. For the first time ever, all Nitto ATP Finals tickets for sale through AXS, including primary and secondary, will be visible to consumers at the point of purchase in real time.
The method of delivery for AXS Official Resale - ‘Flash Mobile Delivery’ - is a mobile-friendly, identity-based system. Tickets are assigned directly to fans attending, replacing the standard PDF attached to an email. The fact the tickets are sold through AXS, The O2’s Official Ticketing Partner, will eliminate any purchase confusion and remove anxiety fans may have about whether their resale ticket is valid.
To alleviate the problems surrounding counterfeiting, all tickets are assigned to individuals via Flash Mobile Delivery’s unique digital ID technology. This includes a changing barcode system, which ensures that tickets cannot be copied or shared illegally - emphasising AXS’ ongoing commitment to combatting fraud. By eliminating paper tickets, fans will have quicker and simpler access to the venue by simply scanning the app.