09:31 PM GMT August 19, 2020
The title sponsor of the Nitto ATP Finals has stepped up to support coronavirus relief efforts, donating $100,000 to UNICEF’s COVID-19 response.
Nitto’s donation to UNICEF’s campaign will help developing and emerging nations, where the future spread of the virus may result in the deprivation of children’s health and safety. Since the start of the COVID-19 outbreak, UNICEF has been working alongside the World Health Organisation to protect the world’s most vulnerable families by limiting the spread of the virus and protecting key workers.
Nitto has also donated vital medical equipment to various organisations. The Japanese group recently supplied medical institutions and associations with surgical masks and face shields. Nitto also delivered another supply of surgical masks to local governments.
“Amid an increase in COVID-19 cases, Nitto has thoroughly implemented prevention measures against infection to prioritise people’s health and safety before everything as well as to operate our business safely,” said Hideo Takasaki, President, CEO and COO of Nitto.
“As a global company, we decided to fundraise for UNICEF’s COVID-19 response to deliver worldwide support to children and their future. We believe that’s the time for us to take on challenges to accelerate our innovation in order to provide new values for our customers and the society and to contribute to realise a better life for all. We sincerely hope that the spread of COVID-19 infection will be settled as soon as possible.”
Nitto has also supported UNICEF at the Nitto ATP Finals. During the 2017 and 2018 editions of the elite eight-man event, Nitto donated mascot places to UNICEF, providing children with the opportunity to walk on court with the leading stars of the ATP Tour. Nitto also helped to raise funds for the charity, with UNICEF donation boxes located in Nitto booths around The O2, every year.
Learn more about Nitto’s support for the fight against COVID-19.