08:39 AM GMT October 17, 2019
The ATP and Cancer Research UK have today announced a new partnership for the final two editions of the Nitto ATP Finals in London (2019-2020) before the season finale moves to Turin, Italy in 2021.
The partnership will see the world’s best eight qualified tennis players and doubles teams come together at the ATP’s prestigious season-ending tournament on a mission to help Cancer Research UK raise money to fund research into beating all 200 types of cancer affecting men, women and children.
To kick start the fundraising, the Nitto ATP Finals has given customers the opportunity to donate to Cancer Research UK when they buy their tickets. Throughout the eight-day tournament, set to take place this year from 10-17 November at The O2 in London, short films about Cancer Research UK’s work, including players and supporters, will be broadcast. Spectators will be encouraged to support by text-to-donate or via bucket collections, with all money raised via the partnership helping to fund life-saving cancer research.
The Nitto ATP Finals and Cancer Research UK will also be working together to show attendees at the tournament how 40 per cent of cancers can be prevented with Cancer Research UK nurses and volunteers on hand at the tournament to answer questions. Making changes such as stopping smoking, keeping a healthy weight, being more active, drinking less alcohol and enjoying the sun safely will all help to reduce risk of cancer.
Caro Evans, Director of Partnerships at Cancer Research UK, said: “Our partnership with the Nitto ATP Finals is really exciting, and we are delighted they’ve chosen to work with us for the next two years. We’re excited to be able to reach tennis fans at the season finale to spread awareness about the causes of cancer and to help raise money to fund more cancer research. With many of the biggest tennis stars in the world, we are aiming to highlight small things all of us can do to help prevent cancer, including keeping an active and healthy lifestyle. All money raised through the partnership will go towards our life-saving work to beat cancer.”
Chris Kermode, ATP Executive Chairman and President, said: “We’ve all been affected by cancer in some way, shape or form, so we’re delighted to welcome Cancer Research UK on board as our charity partner at our season finale. The aim of the partnership is to help raise as much awareness and money as possible for the incredible life-saving work Cancer Research UK carries out.”
Featuring only the world’s best eight qualified singles players and doubles teams of the season, this year’s Nitto ATP Finals looks set to provide a thrilling finale to the men’s professional tennis season, giving tennis fans in the UK an unmissable opportunity to watch the world’s best players go head-to-head as they battle for the last title of the season.