10:57 AM GMT June 10, 2021
The ATP and Asti Docg have today announced a global partnership, which sees the Italian wine consortium become the Official Sparkling Wine of the ATP Tour and Nitto ATP Finals through 2023.
Consorzio Asti Docg brings together over 4,000 ventures across Italy’s Piedmont region, including wineries, sparkling wine houses, cooperative cellars and producers, with 100 million bottles set to be produced in 2021. The consortium works to protect, develop and promote Asti Sparkling and Moscato d’Asti wines in Italy and worldwide, including key markets Great Britain, Russia and the United States.
As Official Sparkling Wine and Silver Partner of the Nitto ATP Finals, the ATP’s prestigious season-ending event, which is set to be hosted in the Piedmont capital of Turin from 2021-2025, Asti will receive on-court, on-site and digital exposure, including presence at the eight-day tournament’s official trophy ceremonies and corporate hospitality areas.
In addition, as Official Supplier of the ATP Tour, the consortium will receive year-round exposure on ATP Tour digital and social channels, which currently reach over eight million followers.
“We’re thrilled to welcome Asti as a global partner of the ATP and to tell the story of their historic brand and premium wines to our international audiences,” said Daniele Sanò, ATP Chief Business Officer. “Asti is also synonymous with the Piedmont region and having our marquee tournament establish its new home there from 2021-2025 presents an exciting opportunity to forge a strategic multi-year partnership.”
Lorenzo Barbero, President of Asti Docg said: “We are extremely excited to partner with the ATP, promoting the history, passion, and values of our UNESCO World Heritage vineyard landscapes, in addition to our producers’ expertise, through the prestigious international sports scene.”